A Brief Analysis of the Recent Utility Vehicle Market

E-Z-Go finally settled its mind to produce street-legal vehicle in next year, which is designed for neighborhoods and public roads with a speed limit of 35 mph or less. Actually, street legal vehicle has already in the wave for several years, so why E-Z-Go decided to enter this industry after so many years? What is the situation of the recent utility vehicle market? I will try my best to give you an outline in this article.

As a convenient, fun and environmentally sound transportation alternative to common vehicles, street legal vehicle provide customers an option for neighborhood road travel, running errands and for those who lead an on-the-go lifestyle. And to tell the truth, this is firmly conducted to the belief of green life.

Since its emerging, utility vehicle is highlight by its ability of providing the perfect balance of eco-inspired living, safety and convenience. Up to now, there are basically two standards for street legal utility vehicle, which are National Highway Transportation Safety Administration (NHTSA) as well as Society of Automotive Engineers (SAE) for low-speed vehicles.

From the regulation, an LSV must have a top speed of no more than 25 mph and be equipped with certain additional features including: a windshield, seat belts, mirrors, headlights and taillights. To be able to drive on road, the utility vehicle is also need to apply for a license, which is an identification number, as to make it street legal.

We know that E-Z-Go is always interested in heavy utility vehicles like food and beverage vehicles. It is marshell and other relatively small yet advanced companies who are interested in such type of utility vehicle. To tell the truth, the come of E-Z-Go is a big threat to this sub-utility vehicle industry.

However, small companies also have their own merits. First and foremost is that they are more changeable and adaptable. To tell the truth, as to respond the change of market, small business is always better then giant manufacturers.

So, when the industry giant squeezed itself to this sub-category, what will change in the whole utility vehicle industry? Well, all I could say is let’s see.

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