Learning More About The Visitors Habits Enables Web Site Optimization
Since time immemorial, businesses are attempting to understand the way their customers behave in various conditions and how they would react for numerous stimuli. These stimuli-response research would reveal the highly efficient promotional strategies. These turn into the idea for creating commercials, quantity and quality of the messages in them; sort of media for use to reach out to potential consumers, etc. As a lot of the organizations entering into e-commerce area, they face main challenges within the information superhighway. The first one is to get extra site visitors to their cash sites. This is dealt with by search engine optimization (landig page optimization) methods where their web site is placed within the top of their business suppliers checklist, when queried by the search engines. The second largest problem is that the web readers do not spend a lot time in each website. Subsequently, it’s tough to keep them interested for a very long time and even tougher to achieve conversion rates from readers to patrons or consumers. This will also be achieved efficiently if the web site is optimized in a approach that a very powerful, intriguing and fascinating content hits the readers’ eyes which will inspire them to shut the deal – both buying the products or utilizing the services. It is also so simple as requesting for data or samples. The strategy of realizing the pattern of motion of eyes of the reader known as eye tracking. Based on the research, a warmth-map of the designed website may be obtained. These hottest pit-stops for the eyes are probably the most result-yielding areas. The important thing information about the products and services will be positioned here. Also, such usability testing procedures would reveal how attractive or uninteresting the multimedia tools are used on the website. These might be text, pictures, graphical representations and charts, audio and video content. The data thus obtained may help in designing a greater web site which is more enticing to the shoppers and rewarding to the enterprise owners.
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