Competitive analysis corn flakes
Corn flakes are a company that manufactures and distributes foods and this company has its headquarters at USA. Corn flakes operates in many countries merged many companies, acquired others, they have also diversified the type of foods they are offering in the market. The company launched a new product in the year 2001 and in 2002 targeting various market segments. They have been getting customers from various demographics that is from young generation to the old generation and this created loyal and reliable customers for the business in and outside America.
Majority of the products are distributed to independent distributors around the globe such as retail stores, warehouses convenient stores, food service, supermarkets and grocery stores. Then they signed a contract with one of the business partners to be able to supply the goods in North America..
Objectives and goals
Objectives
The main objectives of this firm is to be able to produce, distribute and market snacks and developing the value of their plant as well as committing the company to have highly productive and people oriented products. The company also has an objective remaining the market leaders in the product by reducing the threats and taking up opportunities which are available to the company. The company wishes to remain competitive and strongly focused towards satisfaction by providing the best and healthy snacks to the public.
The company wishes to achieve 10% growth in profits and increasing sales to achieve these objectives. The company currently wishes to have an increase of its revenue to 620 million and have 67% of chips use as well as 33% of vegetable use.
Constraints
The main constraints of the company is the availability of resources because currently the company is experienced a degree in revenue due to current financial crisis which have affected many corporations. The company also should think of diversifying and penetrating other markets for their products like entering into strategic alliances with growing economies such as India, china, Iran and the African continent countries. These countries are experiencing a growth of the economy which is creating middle level income earners. The company should also think also think of penetrating international market because the world is experiencing unprecedented globalization.
Proposal
Statement of the problem
The company currently is experiencing a downward trend in revenue and they are faced with the problem of venturing into various markets as well as deciding the product to introduce into the market. There is a growing market outside the United States America such as India, china Iran Saudi Arabia African counties and other Asian countries which the company should explore.
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