Out of home Dynamic Advertising – Eliminating Harm To Dynamic Signage Screens.
Outdoor digital signage is working with splendid systems to promote and enhance branding for any number of businesses.
Branding is moving away from printed posters or even newspaper print, but a simple flat panel screen Television along with a basic media player is being installed to seize your eye with jaw dropping force.
Out of home electronic marketing is in most shopping malls, airports, ferry ports and train stations. Even small firms are using them to sell their goods in store and uplift sales.
Out of home digital marketing is an advertising solution that can promote or enforce you brand 24 hours per day, so is the cost worth it? Well it definitely is as many advertisers are configuring this method to get their promotional point across, now using new equipment you can transmit your advertising to local mobile/cell phones ideal for messaging to local people.
Outdoor digital signage will substitute previous promotional methods within the next 5 years this is the motivation why many broad sheers have gone on-line, so they can advertise for customers however the return on investment is very poor as opposed to out of home electronic advertising.
Out-of-doors dynamic advertising – safeguarding your investment
Outdoor electronic signage is deployed outdoors, yet we are all alert of how delicate the monitors are, if you have ever had an LCD or plasma display, you will know they are noticeably thinner than CRT screens and the smallest bang can smash the screen and make the TV a waste of time.
Have you ever asked associates and relatives about their new flat screen TV when they have small offspring, you will see that a plasma or LCD television is simply broken; this could be from your child’s favorite doll or a gaming consoles handset by chance hitting the screen.
Now a commercial screen that is used for dynamic advertising can cost in excess of $1,950 per monitor so protection is a necessity , if not it is quite senseless in installing the costly displays if they are not protected.
Now envisage the hazards when you put a commercial display outside, you have the likelihood some ruffian will through a rock or stone at the display and if it hits the Display, you are sure to have an high-priced replacement cost, then again on the other hand if the screen is protected in an LCD enclosure, this will give all the protection needed, principally if the unit is fitted to a wall high up at say 12 feet from the sidewalk.
Outside digital advertising protection with an LCD enclosure
Sunlight Challenge.
There are several issues to watch for, first there is the sunlight if the display is placed too near the front of the housing the heat build up will over a time start killing the pixels in the screen causing the screen fail before it should.
Answer.
An LCD enclosure must be fitted with a UV filtered viewing window; this will filter out most of the destructive UV rays that kill the pixels and another point is the monitor must have a minimum of 2″ gap between the TV and the door or else this gap will trap the heat and it will not dissipate.
Vandalism Dilemma.
When you leave out-of-doors digital signage unattended in secluded locations, there is an enormous chance they will get vandalized if there is no protection.
Resolution.
An outdoor electronic advertising enclosure offers special solutions against vandalism, regular units that are designed to be installed from ceilings or high up on walls, keeping everything out of arms way, eliminating vandals from spray painting the display.
Then there is the locks, look out for out-of-doors electronic marketing enclosures that are fitted with high security door locks as most manufacturers fit ordinary locks that are easily opened by a chisel.
Let us think about the viewing window, now when installing digital out-of-doors signage solutions in volatile areas you need to also upgrade the viewing window thickness, look for a company that provides these in a variety of thicknesses up to and including ¾” (19 mm).
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
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