Seo the new avatar of online marketing
Have you just stepped into the vast world of seo services? Can’t have a grasp over all that is going on in this sector, feeling at loss over the terminology? Feeling the strong need for a good guide who will narrate the whole thing in easy to understand language? Then relax buddy! I am here to guide you through in this world of online marketing. After reading the following treatise you will surely feel confident. That is my bet!
Marketing has been one of the most important pillars of making business in all ages. It has evolved with the changing time. It has adopted innovative methods to serve its purpose in all possible ways. Though the nature of direct marketing has remained almost same, indirect marketing has experienced complete make over a number of times. With the arrival of new technology, indirect marketing has adapted itself to maximize the profit. First it was ordinary mail that was the main tool of indirect marketing. Companies would send letters to prospective customers describing their products or service. Then came the television. Arrival of television shook the world of marketing. Marketing strategists just went over the moon observing the unending potential of indirect marketing through television. Advertisements reached to every household. The volume of business increased many fold. Then at the end of twentieth century came internet. Its arrival almost went unnoticed. But after few years it again created storm in the world of marketing. Marketing experts saw the immense potential that internet offers for promotion of products and services. Internet offers much greater opportunity than television. It has some features which can’t be met by television. The good old mail came back in new avatar. E-mail once again turned the world of indirect marketing upside down. The fact that email service comes free, added to the delight of marketing strategists. A complete new world of internet came in to existence. Gradually the number of websites increased. When thousands of websites crawled into the web world, a new concept called ‘search engines’ was born. Search engines began to help its users to find relevant websites. All companies began to vie for the attention of internet users. But the limited space that a monitor screen offers and the stipulated time that an internet user spends on some topic forced the companies to think in a new way. Their goal was to increase the number of visitors to their sites or increase traffic. To meet their requirement appeared ‘seo services’.
It took some time for the companies to feel the importance of seo services. But once they saw its undeniable role in online marketing, they embraced this concept with much delight. New terms like organic seo or natural seo, web traffic, keywords were coined. Thousands of companies began to offer seo services. Millions of jobs were generated. Soon seo became the backbone of indirect marketing.
Scratching your head over terms like organic seo and natural seo? Organic seo means nothing but creative improvements that are given to a website to make it popular among net users. The field of organic seo is too vast to be described in a small treatise like this. Mainly it stresses on the naming the website in such a way that it matches with the key words, use of keywords in the content at regular interval, designing the site keeping users’ comfort in mind.
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