A Review of Utility Vehice Market
If you are a sharp vision person, you must understand that the hot of utility vehicle is only thanks to the long tailored concept, which is basically that of a market for a general class of products, but tailored to individual, highly specific needs and preferences.
Actually, utility vehicle is not a fresh thing in today’s economy. What is new is that this industry has began to make itself unique to every different people. As Ford has created a period of mass production, this is a time for individual and customize. When come to utility vehicle industry, this change is really amazing.
If you are patient enough to listen to my words, you will realize that tailoring process is not quite the same as you think before. When it comes to an off-road vehicle, there leaves a big potential space for both utility vehicle manufactures and customers. For example, the used golf car can be stripped down to the frame and rebuilt with an AC engine, and 500 amp controller, for power, oversized tires, and a lift kit, plus a radical paint job all in support of personalized bragging rights. And, then, you get your private utility vehicle, and of course, an ideal one.
Light duty utility vehicle sales were down 4% since last year. Heavy duty utility vehicle sales, including off-road, side-by-side types, were significantly off by 22%. Maybe it is time for the market to slow down and figure out what’s wrong with the utility vehicle industry.
At the other hand, private golf cart owners are now increasing in a speed which is amazing. According to the mass media, it seems that the hot sale must thanks to the government incentives. Sales in this segment were up by 18%.
On the opposite, fleet golf cars was also not that good, and as from the statistics, maybe the back reason is that the most golf course choose to recycling their golf cart for 3 to 4 years. And maybe this is a good business opportunity. If you want, you can go to the local golf course to purchase a second hand golf cart and customize the vehicle as you like. Whether it finally become a common utility vehicle or even an all terrain vehicle, it is much affordable than you purchase a new one, and, what’s more, it will be more stylistic.
If you are a quick mind, maybe it is time for you to make some change of you budget, either to purchase a utility vehicle or even invest in this industry.
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