It’s the romance of it all

It’s the romance of it all

Buying Christmas presents for your wife/girlfriend/ mistress, or all three, just got easier on the Wharf. Tiffany’s opened last week.It’s a match made in heaven: cash rich indulgent Wharfers and diamonds in little turquoise boxes. It also makes lunchtime window shopping so much more enjoyable.

It’s the romance of it all. A fantasy which owes much to the best advertising campaign in history: a classic movie staring New York and Audrey Hepburn.I’ve had my photo taken outside that store. With breakfast. And a big pair of shades on. Anyway, enough reminiscing.There are few girls who aren’t suckers for the prestigious Tiffany’s name.

Though the brand almost lost its sparkle a few years ago, when one of their necklaces was adopted by the Chavs.Remember those short fat chains with heart tags that made people look like they were wearing a posh dog collar? They were all over the place, and on quite the wrong necks.

Luckily the brand’s inherent glamour saved them from a fate similar to Burberry check.Saturation was diluted and Tiffany’s was once more crowned (with a glittering tiara of course) queen of diamonds.Nothing says “yes I’ll marry you” like their classic solitaire engagement ring.

Really screwed up (or around) guys? Buy her the most expensive tiffany necklaces you can, throw in the earrings and the bracelet and all will be forgiven.

The latest craze among my female friends is to insist on “push rings” when they give birth – a new diamond for a new baby.

But let’s not get carried away. It’s just clever marketing. And it’s silly to think a woman can be brought or bribed with gemstones.

Frivolity aside, I’m a feminist: I’m in favour of girls who buy their own diamonds too. Well diamonds are a girl’s best friend.

More  information: http://www.tiffanyjewellerypalace.com/

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