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The ways dealerships spend their marketing funds is beginning to change drastically. Nowadays, we are seeing that the amount of money that was traditionally invested in TV, billboard and newspaper ads has been shifted towards banner/display ads, Search Engine advertising, SEO and other digital marketing tactics. Sea Change by the Numbers Ad spending within the […]

Work related injuries are a commonplace occurrence leading to casualties. An employee injured during the course of employment will be eligible to get compensation as per the company rules, under law. But more often than not, the claims are wrongly denied due to certain factors which, according to the authorities, make the employee ineligible to […]

With the number of Internet users increasing manifold, small businesses have started considering Internet as an effective platform to promote themselves. In fact, effective Internet marketing (IM) strategies enable small businesses to grow quickly and reap the benefits they offer. One of the biggest advantages that Internet marketing offers to any business (small or large) […]

We all know that sinking feeling that hits your gut the second you realize that your keys are locked in your car. Next comes the feeling of panic that sweeps over you. What do I do? Who do I call? It’s ok, take a deep breath and try to relax. We’ve all been there before […]

With the advent of consumer review websites – think Yelp, YP.com or Dealerrater.com – word of mouth advice has become widespread, easy to find and easy to utilize. Many dealerships ignore these listings, but this is a mistake. Consumer review sites provide dealerships with unique opportunities to interact with their consumers, either assuaging their complaints […]