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The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong forms of advertising are being utilized. Advertising has the distinct benefit of attracting visitors to a website with very minimal effort. Advertising compliments […]

Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media.  If journalists and editors can easily access information that is relevant to their needs for articles, they are much more likely to utilize that information than if the data they access is incomplete […]

While marketers aren’t selling their own products in affiliate marketing, they are still “selling” to their visitors. Because affiliate marketing is all about making the sale, the affiliate’s job becomes convincing people that making a purchase is a good thing. To a very small percentage of people, the ability to sell comes naturally. The vast […]

Each affiliate program deals with payments and statistics differently. Paying attention to statistics helps affiliates determine what they are being paid and how well their website is selling products. These statistics should be available through the merchant or affiliate marketing program. In general, affiliates will be receiving a payment for the work they do based on those statistics, […]

Getting Started Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program. Potential affiliates should start with something they at least partially understand, or something with which they have some expertise. Starting “close to home” has several advantages. […]