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Search Engine Optimization, has two distinct areas. The first one is off-page factors or off-page optimization and the next is On-page factors or On-page optimization. Link building belongs to Off-page factors. It plays an important role to get information on: link popularity, search visibility and page rank (PR).It is one of the important yardsticks of […]

Do opposites attract? May be! Do similar minds repel? Not necessarily! What is it then that makes a relation age like fine wine? Some would say it is an unknown connection, some would say it an unsaid understanding, some would say all the good adjectives there’re to say, while the rest would claim that it […]

Firstly, don’t optimise for a single keyword and key phrase. Instead, optimise for key words. When anyone optimises for just a single search term, more commonly than not, that key word is extremely competitive and the odds of ranking top most are insignificant. Following this, place your preferred key phrase in the first few sentences […]