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Following Luke Donald’s win at the Disney Classic in Florida it meant he became the first golfer in history to win both the European and American money lists.  However the golf critics are still out for his blood as he is still yet to win one of the four golden majors: The Masters, US Open, […]

Last week, Lizzie Hawker, a 35 year old woman from Upminster, London, embarked on an epic challenge. Her plan is to run over 1,000 miles across the Himalayas in 40 days – a rate of two marathons a day. She carries with her only basic supplies of tent, a sleeping bag, a stove and some […]

Many online PR campaigns are incorporating social media. Facebook and Twitter are often talked about as crucial component of an overall online PR camapaign but YouTube can play a somewhat quieter role. However, in reality YouTube is often at the heart of any successful online campaign. Public relations is about reputation – the sum of […]

Digital PR and traditional PR are not as dissimilar as many people may first perceive. They both have the initial intention of approaching journalists, often via press releases, to feature a story. However, a digital press release allows you to make this more exciting for the receiver. Sound, video and images can be used to […]