One of the more popular conventional methods of advertising and promoting your company and your product and services is by giving out business gifts to the individuals who have helped contribute to the company’s business. Besides that, it can also help create good and working business relationships with the receivers of the gifts. Companies would present these business gifts to the people who have a deep and lasting impact on the company such as the partners of the respective company, the people and other companies in your existing client base, your boss or manager, the clients who have been supportive of your company’s products and services after so many years, and any other person who have influence over your company’s performance. One crucial matter to remember is that the total costs you spend on the gifts is an investment for the future, and the amount spent is not little. But, there is always the problem that even after spending so much time and effort and not to mention money on the gifts, you still cannot obtain the expected results or business that you have initially hoped for. After you calculated, the amount of returns from your investment in the gifts is less than what you have expected and still, you cannot see what is wrong with the strategy.