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Many companies are keen to work with an integrated advertising agency, but many don’t know what major factors they should consider in the evaluation process. Here are five things to consider when choosing a new advertising, public relations or marketing communications partner: 1. EXPERIENCE: An agency should be able to provide you with numerous success […]

Hey you, B2B advertiser. Yeah, you. What makes you think you’re so special? Who told you B2B advertising needs to be stuffy? And wordy? And boring? And where’d you get the idea it had to be all about your products and nothing about your audience? Get a clue. Or better yet, four of my best […]

Put on your seatbelt because 2013 will be a wild and crazy ride for advertising. Actually, it should be quite exciting as well as cost effective. Print and traditional broadcast advertising is definitely in our rear view mirror. Almost all advertising will be focused towards drawing customers and prospects to the website to create a […]

What is the most cost-effective and -efficient way to reach our target audience? That’s the most predictable question asked of advertising media professional. Luckily new trends evolving in the digital arena have provided a whole host of opportunities that can answer that question. With these programs clients can target key consumers when and where their […]

What is wireless LAN? The first question you need to answer when determining whether or not wireless LAN is a must-have for your company is, “What is wireless LAN?” Wireless LAN, also known as WLAN, stands for a wireless local area network that links two or more enabled devices over-the-air and allows for Internet connectivity. […]