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Historically, businesses have struggled to find their place in the world of social media. All the same questions persist – should we create a Facebook page; what’s the value of Twitter for our company; what other tools could we use? The first, and most important, thing to consider is what you hope to gain from […]

For those who are looking to market their business, products, or service online, you are going to want to seek the assistance of an internet marketing consultant. There are a lot of different things that go into marketing online, and if you aren’t aware of what you should be doing, you aren’t going to be […]

Quick Response (QR) codes were originally developed in Japan for use in tracking inventory through automotive manufacturers. Built on open source code, the technology quickly spread to other industries, including marketing. In the mass communications field, they are now used to connect companies and firms with customers and prospects instantly. They are quick, cheap and […]

Not convinced this whole social network thing is right for your company’s Web presence? Then you must not be interested in return traffic, increased brand awareness on the Web or an entire community of brand ambassadors to talk willingly and positively about your company. Think of the Web as a high school cafeteria full of […]

There’s a certain faction of digital public relations and PR 2.0 prophets who’ve been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release is still alive and evolving from its Prehistoric roots to what some might say is the “Golden Age of […]