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While many woman would agree that any diamond is a good diamond, there is a specific cut of diamond that has become increasingly popular over the years for many ladies, namely unsuspecting brides. But what is the story behind the Princess Cut diamond? Why has it become so popular and what settings show of the […]

Buying diamonds is no mean feat – there are so many things to consider that it can be completely baffling, not to mention overwhelming! Here we demystify one of the “Four C’s” – Cut. What Does it Mean? The “cut” of a diamond is often one of the most important things to consider. Not only […]

While many of us believe that all diamonds are white or clear, this is in fact not true. Many diamonds have varying shades of yellow in them, but in some cases the colour is rarely visible to the untrained eye. Here we discover the details around how a diamond’s colour is identified and graded. What […]

The beauty of a diamond is often admired, not only for its ability to sparkle and shine, but also for its rarity. However, most diamonds will have defects that will decrease their value. These defects are referred to in the “Four C’s” as “clarity”. Here we discover what clarity means and why it should be […]

A diamond is graded and defined by four key elements – cut, colour, clarity and carat weight. One of the easiest and most recognisable traits of a diamond is indeed the carat weight as it is the definitive indication of the actual size of the stone. While the other “C’s” are important and do determine […]