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User behaviour – how people use their tablet PC and iPad Tablet PCs (of which the iPad is currently the most well-known example) represent a relatively new category of mobile computing device. This makes them very interesting to usability practitioners, because we are still learning about how people use tablet PCs (and what this means […]

User behaviour – effect on web writing The most important thing to realise when writing for the web is that most people don’t read web pages, they scan them. Heart-breaking as it might be for people who write for the web, research has repeatedly shown that users typically glance at a pageto quickly ‘get the […]

Definition – what is a persona? Within usability projects, we are always talking about the importance of designing for users and keeping their interests paramount. A persona is a way to formally define and humanise a target user group’s fictional representative, in order to support design activity. Personas are a valuable usability technique because they […]

Introduction – social media’s usability challenge The first rule of social media is: social media is generally used to engage with friends and family, not organisations.  The second rule of social media is: this makes social media a very challenging environment for most organisations. Of course, there are exceptions – it’s relatively easy, for example, […]

Introduction – to mobile usability testing In March 2011, UK smartphone penetration reached 33%. Another study found that data usage on UK mobile devices increased by over 75 % in the first quarter of 2011. This means that it is becoming increasingly likely that significant numbers of your customers may want to use mobile devices […]