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Many businesses today are patronizing modern and digital means of promoting a business. They opt for email, online marketing, and social networking site to communicate with their customers. While it is important to have a web site in today’s modern world, it is equally important to include direct mail marketing in your marketing program. This […]

Every business’ ultimate goal is to achieve sustainable business growth. That can easily be achieved by building a loyal group of loyal customers. If you have those type of customers in your business, you can easily bring your business to success for several reasons: they are much less receptive to price, they don’t easily get […]

Once you have identified your target audience and ready to create your marketing program, it’s always best to include postcards in your direct mail campaign. These cards have long been trusted by many business owners in communicating with their target customers in the quickest and most economical manner. Here are the key steps in creating […]

Postcard marketing remains to be the top choice of many business owners when it comes to marketing materials that sticks and lasts. Postcards are simple yet highly effective cards when it comes to communicating marketing messages. There seems to be something highly exceptional with these cards despite being too simple and almost ignorable. When people […]

When businesses need to reach a large number of customers in just a short period of time, they trust on the direct mail marketing. This marketing technique is actually among the most cost effective and targeted marketing strategies today. Despite the fame and widespread use of the internet and texts messages, direct mail still proves […]