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Direct mail is one of the most effective traditional marketing techniques today. If you want to reach out to your customers in the easiest and least costly manner, then what you need is to do carry out a direct mail campaign. One great material to use is the postcards. But what really are post cards […]

If you are doing a direct mail campaign, how would you ensure that it would be successful? With a lot of other businesses aiming to be effective and successful in their marketing campaign, it would surely be a struggle to stand out. Some business owners would say that direct mail is either a hit or […]

For small businesses that do not have enough marketing budget, their only means of getting known to their customers is to make use of social media, mobile phones, and other modern marketing strategies. But unknown to many, traditional marketing techniques still prove to be effective and economical in terms of promoting a business. So, despite […]

Traditional versus modern marketing strategy—which should you choose? This is often the question that many entrepreneurs face in promoting their business. With more and more businesses trying to compete with you for your prospects’ and customers’ attention, it becomes a struggle to promote these days. If you don’t stand out and gets noticeable out there, […]

Today’s technology has provided a lot of marketing options to business owners. There is the internet and online marketing, and still the old marketing techniques such as direct mail. Contrary to belief, direct mail marketing is still a popular means of promoting these days. This is a more personal and effective means of reaching customers. […]