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In business, image and identity is everything. A consistent look and feel is critical to create a memorable brand in the market. This is why using reliable promotional materials is essential. But, just how critical is producing high quality, reliable, and consistent marketing materials? Remember that these materials serve as the face of your business, […]

When marketing with a business card, you are actually starting a relationship with your potential customers and not merely asking permission to sell. Business cards have essentially been a part of business and personal life for decades now. People would usually leave a calling card when meeting with friends and potential clients. Much like the […]

With today’s tough business environment, every business seeks to gain competitive edge over their competitions. Regardless of size, every business desires to attract their prospect’s attention. But to achieve that desire, you need to spend a bundle on marketing expenses, making it quite costly to attain market exposure. However, there is one way to do […]

One of the major slip-ups restaurant owners make is trying to sell to everyone. Remember that if your target market is everyone, you are only setting your business to fail. If you want your restaurant to be successful, especially the restaurant business, then you need to narrow down your market and define who are the […]

Many small businesses sense that only big companies need to think about brand names. But branding is as important to small businesses as it is to multinational businesses. Your brand basically says a lot about you and your business, and what products and services you offer. With a strong brand, you can easily set your […]