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Among the easiest means of passing on your contact information to your target customers is through business cards. As one of the traditional marketing tools, these simple cards are often overlooked by many business owners. In essence, business cards are more than just a simple piece of paper that presents your contact details to prospects. […]

Business is all about networking. It’s all about knowing people and making the right contacts. From quarterly trade shows and conferences to coffees in the morning and lunch meetings, social and human contact is important. Everything you do should network your business. Who knows the person sitting next to you in the plane or the […]

If diners have dining etiquette, well business cards have exchanging etiquette as well. This refers to the manner you swap cards with your prospects. If you think that you simply need to give your card to anyone you meet and receive theirs in return, then it’s time you know the proper way to hand out […]

Congratulations! You have finally gathered enough courage to start your own business. Although it might have been a difficult decision to make, at least now are your own boss. In essence, running your own business can be very rewarding. But all that comes with lots of worries that can be overwhelming at times. Create an […]

Do you feel like your business is invisible in the market? Do you sometimes wonder why people flock your competitors rather than you? Then it’s time you re-evaluate your marketing strategy. There could be something you are missing or something that you can do to improve recognition in the market. Take a look at your […]