More About the Author "Alexandra"

Author Nick: Alexandra
Name: Alexandra Burke
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About the Author: Reading, thinking and writing is my passion. I like to write on a variety of topics. I am very much thankful to my colleague Nate Rodnay for guiding me in writing and reach to this stage.


Articles by Alexandra :

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Comparing Popular Ad Formats

There are many types of ad formats that you can use on your website. Each type has its own advantages and disadvantages in terms of design, visitor experience, and effectiveness. Below are some forms of the most popular advertising formats and their respective pros and cons. Banner and text ad The banner ad is the […]

10 Reasons Why Business Apps Fail

With apps becoming important tools for customer acquisition and retention, developers are now focusing on building business apps that not only have higher download rates, but also retention rates. However, creating loyal app users is not an easy task. A study by Localytics analyzed mobile users over a nine-month period (July 2011 to March 2012) […]

Secure Transfers on z/OS FTP with Data Encryption

In a standard FTP session, all the data, including log-in credentials, are transferred in plain text. It is easy to snoop around an FTP transmission and capture sensitive data, resulting in great loss for a business. Mainframes contain business–critical information, so FTP use on the mainframe can be fatal for an organization. File transfer technologies […]

Going on a Toothpaste Search

Brushing your teeth on a regular basis is one of the most important things you can do to achieve good oral health. Combined with regular visits to the dentist, taking care of your teeth with regular tooth brushing can ensure that you will enjoy healthy and great-looking smiles for a longer period of time, without […]

Business Liability Insurance – Types and Importance

Many businesses, especially small businesses, ignore the need of business liability insurance. Though, they take all measures to protect their businesses against risks by taking insurance for physical assets like buildings, stocks and goods, they do not consider protecting their businesses against various possible liabilities they may face. Protecting against all the possible kinds of […]