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The competition is intense, economy is going down,  economical is the word to go, each day is bringin more and more competition, the need for marketing is at its peak, companies are in a pickle as to how to come about this problem, as the marketing strategy needs to  efficient, effective, fast but most of […]

One might think that advertising and public relations are one and the same concepts, but in practicality they differ greatly. Advertising is a category of communication used to influence an audience to take some action with respect to products, ideas, or services. Public relations is a field concerned with upholding a public image for businesses, non-profit organizations, corporations or high-profile people. A distinguishing factor […]