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Over the past decade home entertainment technology has really taken some huge leaps forward. Today, the task of buying a new TV is not just a matter of picking your favourite brand or buying the largest size you can afford. There seem to be more options than ever, and this has certainly led to a […]

When times are tight everyone’s looking to get the most bang for their buck. It almost goes without saying that every business at this time is looking over their expenses (advertising too) to see where they can cut costs. Some companies are giving up direct mail marketing for the time being all together. This might […]

Using direct mail marketing is still regarded as one of the most effective forms of advertising. It’s been around for quite a long time but its effectiveness is still undeniable. Every year major corporations spend millions of dollars experimenting and researching different and better ways of improving their response rates. They wouldn’t be doing that […]