From Website Analytics to Optimization
At the present time, there are so many websites on the internet and these online merchants are always on their toes in trying to make theirs the best in the industry. After all, competition is very stiff and they have to match each user’s expectations in terms of quality content and online service. These efforts even gave rise to the whole new industry of Search Engine Optimization in which companies invest on actual campaigns to improve their websites in an effort to grab volumes of traffic into their sites.