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Today the healthcare IT solution providers require a methodology that will assist their medical practice clients to be able to conform to HIPAA and few other compliance standards. Eminent companies today work towards making this compliance process simple and less cumbersome. They do it by automating the audit process and by offering tangible evidence on […]

The advent of technological innovations has provided the aggressively competitive business world with a number of application software and world class IT infrastructure. However, information technology infrastructure needs to be well aligned to the business to be able to provide the customers with the best possible service. The changing face of the IT industry has […]

Lead generation is an intrinsic part of every B2B organization. There are many interesting trends in the space of B2B online Marketing and Lead generation, some which are presented in this article. According to an eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping […]

In lead generation it is important to define what constitutes a lead and have an agreement between Sales and Marketing. This is to ensure that that Sales and Marketing work in unison based on a common understanding of the term “lead”. There are some pointers which qualify a lead as a possible buyer for products […]

Books are children’s best friends. Hence, parents must make sure to introduce the wonderful world of books at an early age. In the age of the internet, online books are the latest trend. Children can read eBooks or buy books online. Let’ look at some of the important advantages of introducing books early in their […]