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The newly issued data privacy rules can impose considerable restrictions on how businesses handle personal information. The Information Technology Rules, or “Privacy Rules” implement an existing law and can significantly affect businesses including multinational companies with back offices in India, IT and outsourcing companies in India and overseas companies that contract IT and outsourcing services […]

The global economic downswing has enabled Romania to emerge as one of the promising destination for outsourcing that includes IT services and support, contact centers and back-office support. The big names in the outsourcing industry comprise global corporations that have expanded their international service centers in Romania, primarily because of the cheap labor force. The […]

Book lovers have this desire to buy books from stores and shops. The principle thought governing this idea is the demand and need for authenticity. Every reader wants a book that is not pirated and wants to purchase from a store, which has a diverse range of collection. Sometimes these stores are remotely located and it […]

The contemporary customer is a smart and learned one. He is not the one to fall into baseless traps without concrete evidence. The worth of a good or a service has to be proven to enjoy the customer’s patronage. As businesses aim to provide better quality services to the customer they try to implement various […]

For a B2B marketer, leads can come from different sources. Email Campaigns – Email responses that a marketer receives as replies to his email campaign messages can be considered as ‘warm’ leads. This is because of the logical reasoning that the email recipient has taken time to respond because he is genuinely interested in the […]