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The induction of the web self service in business is to reduce the number of interactions between the customers and call center agents as this helps in reducing costs. Here, the customers are given a free reign to search for solutions freely at their own pace. Ideally this model should be beneficial for both businesses […]

Lead scoring still happens to be a new concept for many. However, the ones who are aware of the concept recognize its worth and value in enhancing lead nurturing efforts and driving demand. Numerous enterprises have been making use of lead scoring and are passing it on to sales. The reason being, that lead scoring […]

Issues related to human resource management were a burden for most businesses as the policies implemented were impractical and expectations were not met resulting in resentment and an expanding rift between the employees and employers with adverse impacts on business. Thriving and successful businesses have experienced rapid downfalls due to inappropriateness in following a definite […]

Lead nurturing helps in optimizing sales effectiveness and enhancing marketing campaigns. The main goal of an effective lead nurturing program is to deliver quality leads to the sales team to ensure a robust sales pipeline with high close ratios and a shorter average sales cycle. A nurtured prospect brings in more initial revenue and has […]

After the internet boom and the onset of e-commerce, it is online shopping that promises to be a huge business in India.  The country over the past few years has shown tremendous progress in e-commerce with the emergence of online shopping portals. One of the primary reasons for the same is that today businesspersons and […]