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Lead nurturing is a methodology that helps businesses maintain the delicate relationship with their customers by consistently engaging in communication with them and developing their queries into prospective leads. Lead nurturing tactics help convert prospective leads into sales-ready customers. They address the challenge that marketing and sales teams face in establishing a strong bond with […]

According to Forrester Research, 72 percent of online consumers prefer to use a company’s website to get answers to their questions rather than contact companies via telephone or email. How many times a day does a call center hear customers complaining about problem solving capability using Web-based self-service?  Hence self-service needs to do much more […]

The spate of onshore operations clearly demonstrates the feasibility of the concept and its recurring benefits. This trend was initiated by a few adventurous entrepreneurs who had almost lost their earnings by outsourcing their businesses and made an effort to revive their projects by harnessing local talent and resources. Onshoring has gathered speed, and there […]

It is only after CIOs of enterprises forge mergers and acquisitions that enterprises can restructure a development group that has tools from different vendors and this includes internal tools as well. So how does an enterprise actually manage a software development project across a diverse set of functionally, geographically and technologically distributed groups which have […]

With the continuous and unprecedented growth of electronically stored information in the past few years showing no signs of any slowdown in the coming years, companies are struggling with information risk from new resources like cloud computing, web 2.0 tools, and others. These technologies present eDiscovery challenges that require in-house legal experts and other law […]