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Lead generation is a highly critical activity in any sales/marketing organization. Today, many innovative methods are used to generate leads; of which, emails have gained more momentum recently. Email signatures that accompany corporate emails can also be used as a powerful lead scoring Email signatures have long been used to provide useful information about the […]

There are many definitions for knowledge management, including Wikipedia’s that states KM comprises of a range of practices used in an organization to identify, create, represent, distribute and enable adoption of insights and experiences. But for me to simply put it, Knowledge Management is all about delivering the right knowledge in the context of work. […]

It all started in the late 1990’s when healthcare professionals started using electronic forms of saving health care records. In 1996 came the Health Insurance Portability and Accountability Act (HIPAA). The main aim of this act was to ensure that despite any job movement employees could avail of health insurance easily. It’s only in last […]

In the corporate world, numerous issues crop up every day that require immediate attention. Therefore, every enterprise and organization should implement strategies to deal with these issues in a proper and effective manner. If the company instead tries to brush it under the carpet, seemingly small issues could snowball into huge problems. With a wide […]

Rules Engine helps manage and automate business logic by separating the invocation and declaration of business logic. Leasing software depends upon many rules and regulations that range from company policies to industry regulations and government laws. As a result, change in any of these rules may require corresponding changes in business logic. Rules Engine software […]