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Most managers would like their process improvement systems to define repeatable processes that could solve any problem and also enhance productivity. Mistakes and errors are unpredictable, so while there may be some managers who see this as a challenge and work towards solving the problems, these mistakes can prove costly and can affect the profitability […]

Almost everyone thought that the recession would alter the way B2B enterprises viewed marketing automation and that enterprises would think twice before investing in marketing automation. However, even as marketing strategies are becoming complex and terribly intricate, the recessionary times have seen marketing automation tools emerge even stronger as they have now become adept at […]

In a highly competitive market scenario, generating quality sales leads and managing demand generation campaigns can be immensely challenging. And with changing strategies, measuring marketing ROI is nearly impossible. Hence streamlining marketing and sales functions is crucial, which is why marketing automation solutions are now widely being adopted by businesses. Automation solutions not only help […]

No one who spends time on the Internet could fail to notice the small rectangular ads that appear on almost all web pages. These are called banner ads, and they are one of the most popular forms of online advertising. What makes banner ads so effective is that any visitor who clicks on them is […]

Tracking and managing deliverables from various technology vendors is a big challenge in project management that almost every organization faces. The core anxiety that project managers face, is the hurdle of tracking the status of deliverables, responding to vendors claims on time, executing and following processes, inadequate alerting systems etc., and Good project management facilitates […]