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The number of U.S. companies returning home to set up operations which have backfired in offshore countries is increasing each day. These companies are utilizing the dedicated rural workforce and shifting their base to smaller towns with high quality service delivery and promising returns. Los Angeles based Northrop has set up their operations in Corsicana, […]

Today every enterprise and organization regularly hears complaints of misconduct, harassment, or financial irregularities. Since these are matters of serious concern the approach of the organization should be a carefully thought out one that is befitting of the situation. Though internal investigations have become an undeniable fact of corporate life, the issues that trigger an […]

The US healthcare industry is governed by a different set of regulations for private and public companies, and federal agencies. However, in general all healthcare entities have to comply with constantly changing regulations. HIPAA or Health Insurance Portability and Accountability Act is the primary regulation that is applicable to all healthcare providers, employers, authorities responsible […]

The key challenge for online retailers is to connect with consumers even as they become disengaged with typical marketing campaigns. According to a study conducted by marketing analyst Compete, Inc., retailers can achieve commercial success by directly involving consumers in promoting and selling their offerings. As such, social commerce innovators are using one of six […]

In today’s competitive market scenario, lead generation is key to generating quality business to business sales-ready leads. All companies employ different lead generation techniques to increase conversion rates and boost profit margins. However, only a few succeed in closing deals. Why is this? Most companies blame lack of funds for not being able to put […]