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What Is SEO?

Hundreds of thousands of results will be displayed on searching for a well known topic on any search engine. In such a scenario, how a website gets itself among the top results of a search for a specific keyword is known as Search Engine Optimization or SEO. The reason behind the growing popularity of SEO in past few years is that the presence of the website in top search results aids in getting more visitors to it, which very often converts into more business.