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Icentered blog, the leader of user centric paradigm that looks on the web through user centricity which is centered on the individual, exploring civic ecology at Icentered.com. The website offers all information about it. Citizen centricity crowns a new king – the citizen and its well being. The author claims that the values of trust, […]

In an icentered paradigm based on user control, users’ self sovereignty is the basis for reshaping relations and the power balance between users and providers. User centricity is gradually maturing as users are embracing emerging pull based models, and with a basic sense of entitlement define what they want, how, when and under what terms. […]

User centricity is not just about consumers’ approach to marketing and relations between providers and users, sellers and buyers, nor just about user experience, user friendliness, and design adaptability. In the digital world, where user accessibility, user voice and user participation are easily enabled, user centricity is about the active place of users in systems […]

We all are using public sharing on most of the social networking platforms in today’s time. However, 2 new initiatives take this approach to different and opposing extremes, and show to what extent user centricity can be subject to personal interpretation and personal preferences. Empire Avenue is a social media exchange platform game, where you […]

User centricity looks at the individual being at the center of systems designed around her and provides a new vantage point designed for web based associations. As the web’s ubiquity becomes a given and an increasingly growing part of interactions is web based, the issue of user centricity takes a more significant meaning, not just […]