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In a user centric world, in Icentricity the shift from the digital “e” to the user centered “I” is taking center stage everywhere. From building product identities, as Apple’s IPhone, I pad,… in marketing campaigns that emphasize the product/service direct benefits to the user, and up to tailored personalized offerings and information strings around personal […]

User centricity looks at the individual being at the center of systems designed around her and provides a new vantage point designed for web based associations. As the web’s ubiquity becomes a given and an increasingly growing part of interactions is web based, the issue of user centricity takes a more significant meaning, not just […]

Consumers are at the heart of every activity, yet they still don’t get their share of the cake. Our conversations and behaviors are the basis for large conglomerates’ business strategies. Marketing plans and sales pitches are decided after closely studying our interactions, either on social network portals or in the conducted surveys. We are the […]

In the 21st century, the emerging business culture is implementing softer approaches. This softer attitude is helping to evoke trust, authenticity and humanization of corporate identity, more like feminine qualities. This remark is not to express any kind of feminine superiority. Rather, this is the latest reality where the business world needs to reframe its […]

Today, users are concern about how much their privacy worth and how much is their data secured. User’s data could be a predictive value for providers and advertisers. Providers must know what their users are interested in and they should know what to offer them next. At Icentered it is known as relevance, which is […]