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There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: the advertisement’s position on the SERP or website the website and advertisement’s content, appearance, and usability the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack […]

Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing. Others aren’t as excited to hear about buzz marketing. One example of this is Apple, a company known for creating innovative products and software. Because […]

In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas.  Building relationships with journalists and editors that are helpful to both parties will benefit a website much more than simply looking to benefit from […]

Really Simple Syndication, or RSS, is news feed that is available in real time and is a ticker tape or pop-up style medium for companies to stream information to the public.  RSS is an easy and quick way to stream news into a link on a website.  The news can be categorized and organized according […]

Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create – and marketers can […]