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Manufacturers often have difficulty in establishing whether or not their products are being copied. The first clue often comes when a member of the public returns a product or lodges a complaint. Amazingly, however, few companies conduct the most elementary tests to verify the authenticity of returned merchandise. If a product is a watch or […]

This is what you should NOT do when you’re writing your copy for any of your marketing collaterals, be it newsletter printing or brochures – never be a boor that you come off as rude and excruciatingly boring. This is especially true if you have newsletter printing for your marketing strategy where your target clients […]