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Customer relationship management is all about securing customer retention and maximizing the lifetime value of your business relationship with your customers. Companies that put the customer first and provide quality customer service have shown to realize higher retention rates and improved profitability. Smart businesses are now implementing CRM business software to capture, manage and share […]

Previously, businesses depended completely on their personnel to interact with their customers. Companies had to sift through thousands of CVs just to find the best workers around in order to sell their products or just answer clients’ queries. However, things have changed now. With the arrival of automated systems, especially customer relationship management (CRM) systems, […]