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While the current economic downturn has meant that many companies have had to trim costs in certain areas of their business, the individual and collective knowledge of their employees still requires regular investment. Without ongoing training and constant product knowledge updates for employees, a company cannot hope to remain competitive in the marketplace. However, the […]

Nothing attracts an audience more than a good success story. I think it is fair to say that we all love listening to a rags to riches tale where an entrepreneur has struggled against all the odds to achieve success. Success and recognition, after all, are things we all aspire to. So what makes a […]

As a business with an online presence, you’ve no doubt heard of the power of online video when it comes to promoting your products or services. You’ve also no doubt thought about utilizing this power and have done some research into the subject. You may even have created and uploaded video content about your company […]

To determine what makes a successful online video marketing campaign, we must first define the driving force that led to the inception of the campaign. Essentially, what were the initial aims and objectives of the campaign in relation to its desired and anticipated outcomes? The answers to these questions, in turn, will feed into the […]

Online product video has now become an important and integral part of many a company’s Internet marketing strategy. However, when it comes to producing product video, Internet marketers tend to forget that the success of their product video hinges on how well their product message is received by viewing audiences. Where product video fails is […]