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Today’s tough competition is reason enough for business owners to prioritize customer retention. If in the past they simply focus on gaining new customers, today, it’s more ideal and profitable to invest in existing customers. Studies reveal that it’s more economical to advertise to existing customers than to ones. Small business working on limited funds […]

Over the years, a lot of businesses have experienced weak sales. Aside from a slow economy, the change from traditional to modern market has greatly affected businesses. This can particularly be seen in the print industry. As more and more modern printing technologies are introduced, printing companies that offer traditional printing gets left behind. Only […]

We are in a marketing revolution. The business industry is changing from being a mass market to practicing target marketing. Businesses that want to be successful need to focus its campaign to a selected target market. A variety of tools are available these days to help make the transition. This includes powerful new technologies such […]

Do you want to generate a good base of loyal customers and advocates like Apple? Then you have to start understanding the concept of engaging customers and forget about simply satisfying them. Remember that satisfaction without emotional engagement will only give immediate results and not something that will endure for a long time. Your goal […]

Life is full uncertainties. For instance, in a race, the difference between the person who first crossed the finished line and the one who comes in second place is merely seconds. Sometimes, you know that you are at arm’s length to the tape at the finish line but someone else cut it before you. In […]