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For our purposes, a medium is considered national if it has a large audience in all regions of the United States. It is not government-owned; there are no state-owned mass media in this country. The Public Broadcasting Service, although partly funded by the federal government, is an independent corporation. The United States Information Agency, an […]

Technology magnified a hidden truth in still another world-shaping event. Careful analysis of the tapes of Romanian leader Nicolae Ceausescu’s execution revealed evidence that he had not been summarily executed but probably had first been tortured; magnified portions of the tape played in slow motion carried the evidence to the world. From the tape showing […]

Case No.4 The manager of a large office building had received many complaints about the lift service in the building. He engaged a group of engineers to study the situation and make recommendations for improvement. The engineers suggested two alternative solutions: 1. Adding more lifts of the same types; 2. Replacing the existing lifts by […]

Many Westerners wanting to do businesses in Asian nations seek information and advice about things they need to know in order to be successful? By Westerners who have already been working in Asian nations, they are told to remember as priorities the “Fs”: family, face, fate, favors and friends. Although they do have some subtle […]

Mass communication is affected by its context—the industrial, affluent, mass society—and mass communication differs in important ways from other forms of communication. It differs not only because it is commercial but also because of its audience, its messages, and its sources.’ The Audience Traditionally the audience for mass communication has been defined as large; mass […]