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According to a recent First Data Corporation white paper, India’s e-commerce market was worth about Rs 50,000 crore in 2011. About 80 per cent of this was travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online retailing comprised about 15 per cent. India had close to 10 million online shoppers and […]

Marketing has changed dramatically in the last few years. New technologies from social media and mobility to rich digital media devices and natural user interfaces are transforming how and where consumers and business users interact with content – and therefore how and where marketers connect with customers. Forces that are driving this convergence are:- 1. […]