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In today’s world of the internet, companies have got to be even more aware of what their customers are saying about them and, more importantly, where they are saying it. Social media platforms are a common place for people to talk about a particular brand and they will often talk about what their perception is […]

Consumer spending levels have sharply decreased over the past few years due to increases in the cost of living and commodities such as petrol. This combined with the fact that the banks are no longer lending as much money to consumers, and rising unemployment levels, have resulted in the dropped level of spending. With the […]

Because of these troubled economic times, it is becoming more and more important to try and save some money, and to not pay full price for anything if you don’t have to. The rate of inflation has meant that it is almost impossible to make many luxury purchases, and it’s even becoming more difficult to […]

Because of the ease with which it is now possible to reach potential customers, many advertisers are now getting lazy. It’s all too easy, from an advertising perspective, to create an ad, upload it to the internet and sit back. There are obviously the costs of production, and the initial difficulty of coming up with […]

Mobile phone ownership is on the rise, even though it can seem like everybody and their nan already has one. Smartphone ownership is rising rapidly, and the majority of phones sold today now have Bluetooth capability. Most people though, leave their Bluetooth switched off. There are a number of reasons for this; traditionally it is […]