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Google’s PageRank is something very interesting. While it’s just one factor among many, and actually not as important today as it was just a year or two ago, it’s something that clearly distinguishes Google from its competition. The theory behind PageRank is that the more popular a webpage is, the higher that page’s ultimate value. […]

The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways. Everything the crawler finds goes into the second part of the search engine: the index. The indexer takes every word on a web page, logs […]

What you see is not always what you get when it comes to search engines. For example, when you run a search and get 1.2 million hits, you think “Wow, that’s a lot of links!” You will never see 1.2 million hits at one time, even if you were willing to try to scroll through […]

The Google algorithm looks at the number of inbound links for each Web page it indexes as a measure of the importance of that page. The more links (citations) a given page has, the more important it is. In other words, Google taps the wisdom of crowds to help it determine what no computer can […]

There was a time, not so long ago, that search engine optimization (SEO) simply involved putting some keywords on a page and your website would easily get found. Now, in the days of page rankings and algorithms, there’s much more to it. What’s more, there’s so much more competition on the Internet, that it is […]