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Gone are the days when mobiles used to be a simpleton device to receive and make calls and to send text messages. Today, an average mobile has other usages than that with a diverse range of applications downloaded. The main reason for upgrading mobiles with innovative applications is the demand for it. Mobile usage has […]

Simply put, product engineering can be defined as the procedure of developing and designing an assembly, a device or a system so that it can be produced as a sales item via a production manufacturing process. It generally comprises of practices that involves issues such as produce ability, cost, performance, quality, serviceability, reliability and other […]

B2B companies are constantly challenged to find new ways to attract and engage with prospects. With Internet providing website visitors with answers to most of their queries, prospects are equally aware about solutions and products that would suit their needs, the best. Therefore, designing and following a strategic lead generation program is imperative to keep […]

According to a survey from Constant Contact, among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective. It is imperative for companies to come up with website engagement strategies that are innovative and relevant at the same time. Whatever marketing tactic is chosen, it must be […]

B2B email communication is in no way different from personal communication. Since it is the most often used medium of communication, marketers must follow basic email ethics and keep the content highly relevant to garner attention of the reader. Some important tips for marketers are listed below. B2B email marketing messages need to spaced-out evenly […]