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In B2B marketing, lead nurturing campaigns are conducted with the primary purpose to create awareness about the product offering, so that it will slowly and steadily create an interest in the product or service offered, and eventually, create the desire to buy it.  It can also be described as a process that educates prospects to […]

Most B2B customers begin their research process from search engines. So, one of the critical components of a B2B content marketing strategy is to make sure that the marketing content is found easily and the content appears within the top three results page itself. Content plays a key role in driving prospects to company web […]

Any organization looks forward to minimize on its costs and get the maximum returns on investment. There are an increasingly large number of companies that are turning to offshore development and partnerships, principally to lower delivery costs and gain access to diverse IT skill sets. In recent years more companies prefer near shore software developers, […]

According to the B2B Content Marketing Benchmarks, Budgets and Trends report, producing great content is the biggest challenge marketers face, backed up by producing enough content. Some of the challenges faced include Producing engaging content Getting content delivered to the right audiences Measuring results based on content shared Resources to produce content Budget constraints Lack […]

With the global economy being uncertain, generating business leads is increasingly becoming an onerous task for B2B sales and marketing departments. The two most common limiting factors for lead generation can be attributed to lack of insight on targeted prospects and budget constraints. In order to generate ROI within the targeted time, companies need to […]