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B2B Content Marketing Creation Process

Content marketing is undoubtedly an important factor in B2B marketing. However, creating quality content takes time, since a good amount of research needs to be done to derive conclusions and provide suggestions / pointers to readers. Research: Content is branded good to read only when it has authentic information regarding the topic written. So, it […]

Android Software Development -Empowering New Age Devices

Android, the framework developed in alliance by Google and Open Handset is an operating system and software platform built on Linux OS.  Today, in the era of smart phones and tablet PC’s Android offers the   community of developers opportunity to develop a variety of applications to bring out  the functionalities of the new age devices. […]

How Agile Software Development Can Improve your Business

Agile is arguably the leading IT project development methodology that is being used in organizations today. There is a great need for organizations to be agile and responsive to thrive in today’s fast-changing business milieu.  It has become necessary to promptly adapt their products and processes to respond to their customers’ changing needs.  Agile development, […]

Top Four Lead Generation Activities for B2B Marketing

In B2B marketing it is critical to uncover qualified leads in order to improve pipeline conversion rates. By finding and handing over only the most qualified leads to sales teams’ marketers can ensure that their time and effort is focused only on those contacts that matter most to the company. Here is a list of […]

Important Tips for B2B Lead Nurturing

Lead nurturing is one of the primary activities in B2B lead generation. Here are some important tips on lead nurturing that need to be addressed for marketers to succeed in it. Lead scores are very useful in determining whom to pursue. It is the only link to online behavior that drives choices of follow-up actions […]