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Software development projects largely depend on the development methodology used. A top choice for software development project these days are agile methodologies. These methodologies are result oriented and have the ability to accommodate change.  By adopting agile methodologies and techniques, organizations can find significant value as agile practices can help ensure you meet customers and […]

Lead nurturing is the process by which B2B marketers continuously engage with prospects to create a lasting impression on their product, offering or brand. What starts as a good impression will enable a B2B marketer to pitch at the right time, giving him an edge over his competitors. Moreover, since lead nurturing plays a vital […]

Email marketing is a great way to engage B2B leads. Here are some important tips to succeed in B2B email marketing. 1. The different types of content that can be sent through email are newsletters, alerts, help docs, case studies, eBooks, etc. While providing them an opportunity to download and read the content, marketers must […]

Social media is proving to be a reliable source of leads for B2B marketing. Marketers who have integrated social media in their regular marketing mix are   seeing a positive outcome today. Social media is also one of the reasons why B2B marketers are generating high volume content. So, it is highly important for marketers to […]

Every network has vulnerabilities, but the question is how to spot them? Today enterprises with the help of network vulnerability assessment tools (NVA) are able to look at each single IP address on the network and test the device or service using the address. Furthermore, today’s organizations require assessment tools that operate from the outside […]