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In the recent past various kinds of Android software development technologies have emerged in the industry. Several good reasons can be associated with this. Android is an open source platform and the develop can attain an edge over other market players. The developer community today is working constantly on multiple applications and are feeding in […]

Software development or application development is a complicated process that involves various phases such as research, requirements gathering, analysis, design, coding, testing, deployment, and maintenance. When the software development team completes all these phases neatly and perfectly, it results in software products that satisfy all user requirements. But is it as simple as that? Let’s […]

Mobile applications are catching up at a fast rate and the power of today’s smart phones and computing tablets have created numerous conveniences at the fingertips of users. The latest technologies have enabled us to connect to the rest of the world with just one touch. Whether one wants to use it for work or […]

In B2B marketing, before beginning with the lead generation activity, marketers need to assess the different stages to which the leads belong. The different lead stages can be classified into awareness, research, consider and trial. For each of these lead stages, marketers need to create effective content that will address the prospect’s need and queries. […]

Efficient marketing automation software can help B2B marketers to create and manage marketing campaigns effectively. Marketing automation software enables marketers to take complete control of their marketing initiatives by presenting a wide range of capabilities such as automated email marketing, campaign workflow management, creating websites/landing pages, tracking and scoring lead responses, measuring visitor intent/behavior, launching […]