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The demands on the part of the the present generation of end-users of mobile phones have ushered in innovations in the technological field. With demands arising on the lines of more processing power, flexibility, reliability, security and ability to integrate  with other applications, has made organizations and the IT professionals work harder to develop cost-effective […]

1) Does the name break any rules? If it doesn’t, try again. Last year, 305,000 trademark registration applications were filed in the U.S. With all that clutter, just fitting in won’t work. If you don’t want to get lost in the mix, you have to look different, sound different – your brand naming strategy has […]

It is important for B2B marketers to focus their lead generation efforts on ‘sales-ready’ or ‘marketing-qualified’ leads. However, there is another important group that should not be ignored –which is not-yet-sales-ready leads. Although most of the not-yet-sales ready leads are captured, they leak out of the Sales funnel during lead nurturing, because of which sales […]

Online websites and ecommerce trade is gradually becoming the order of the day. Therefore, if you have recently set up your ecommerce web portal and are looking for ways to expand your business, then we have more to share with you. Any efficient ecommerce solution has the capacity to work wonders for a newly launched […]

Customer research is an essential tool for any business. By understanding your customer requirements you can position your brand, company and products better and make them appeal to majority of users and generate greater sales. It is also used as a tool to find out what customer wants and their purchasing trends. However, the research […]