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In this fast expanding world, wireless technology has become the core of business communication. Our mobile phone is a boon of this wireless technology that offers incredible assistance in setting up processing of business operations in real time. The deployment for the same use to rake earlier could have taken several days or weeks. Wireless […]

Application development is becoming more and more global, and projects are increasingly involving multiple teams in disparate locations, often from multiple companies and countries. Enterprise organizations often encounter a situation where even for the same lifecycle domain people from different companies/countries with different cultures participate in application development. Today, more and more enterprises are leveraging […]

Social media marketing involves activities such as creating buzz in online social forums. So the primary purpose is buzz generation by  messages in different social mediums. In social media marketing the message may have nothing to do with the company or the product marketed. In fact, many successful social campaigns have gone viral simply because […]

Behavioral tracking tools can play a vital role in B2B marketing scenario. B2B companies can get insight into visitor behavior information by tracking profiles of online visitors, pages visited, time spent on each page, keywords clicked on, visitor’s location, time of visit, source that led them to the corporate website, etc. This data is then […]

When B2B marketers want their lead management program to succeed they must necessarily take into account the intent expressed by leads in their different phases of purchase decision making. In B2B, buying decisions are not finalized by a single authority; instead it is taken by a group of people. So, to deduce the stage at […]